Wherever you are along the path to delivering product to market, CDG will accompany and assist you for all or part of your journey. Choose one or all steps in our four-phased path to channel success.
Carefully assessing and defining each client’s objectives is critical—and prior to formalizing a client relationship we review your individual circumstances and determine whether what we offer is a good fit to address your objectives.
Already have a channel map and a solid itinerary? Great! CDG can bring our experience and channel contacts forward to assist your team with execution and support of your channel engagement.
We’ll walk our clients through every process and make recommendations along the journey to provide them with a sound foundation for success.
Is your foundation for success sound? Supply chain processes in order? We can assess where you are and get you where you need to be. From product certifications and packaging to legal advice, accounting and logistics, the CDG team and affiliated partners know what it takes to keep you efficiently moving through all phases of bringing your product to market.
Want to expand beyond your current reach into the consumer landscape or beyond your current geography? We’ll help you build the strategies to achieve new, long term value.
Are you ready to go beyond your current success? We’ll help develop and implement strategies that deliver new opportunities for growth. Move from consumer to commercial. Expand beyond the business IT world into the consumer landscape. Or extend your reach beyond your current geography by adding new regions or going global. We’ll help you build the relationships, strategies and tactics to achieve new, long term value.
Where are you, and where do you want to be? The answers are different for each client. We know the questions to ask and the info needed to develop a winning channel strategy.
Discovery findings point the way to your unique channel strategy. We carefully review the intelligence gathered, assess strengths and shortcomings, and conclude with a set of actionable recommendations for successfully launching into the channel.
This is where CDG works with our clients step by step to execute their channel launch plans. We actively support the client with scheduling and attending sales calls, and negotiating terms for channel agreements.
At this point, clients have the option to either proceed on their own or continue to retain CDG services for continued guidance or management of ongoing channel business. Choose CDG to be your ongoing partner and we’ll help manage your channel relationships, keep your strategies on track, and make course corrections as needed to keep your company moving in the right direction.
Infrastructure:
Channel Specific:
Optional Services: