ABOUT CHANNEL DIRECT GROUP
CDG is distinguished by its unique focus on both IT and CE and its ability to assist clients across the full spectrum of channel needs, thanks to its wide network of affiliated partners.
About CDG
Based in Newport Beach, CA, Channel Direct Group was founded in 2011 as a consultancy specializing in the development and implementation of efficient, cost-effective global channel strategies for the consumer electronics and commercial IT markets.
An 18 year veteran of Ingram Micro, the world’s largest information technology and consumer electronics distributor and a Fortune 100 company, managing partner David Nalley brings more than 33 years of IT and CE channel experience to Channel Direct Group. Clients include Fortune 500 Companies and Emerging Technology Vendors.
The bottom line is that we offer a great value for our experience, connections and a reputation that opens doors.
David Nalley, Managing Partner
David brings more than 33 years of IT and CE channel experience to Channel Direct Group.
David is energized by the opportunity to use his experience and industry contacts to develop and execute client channel and supply chain strategies, shorten their time to market and optimize their channel reach. His personal channel journey includes an 18 year career at Ingram Micro, the world’s largest information technology and consumer electronics distributor and a Fortune 100 company, where he led North American retail and internet reseller sales and managed some of the world’s largest resellers in these categories.
On the enterprise IT side, David led Ingram Micro’s enterprise computing sales effort with value added resellers, corporate resellers, direct solution providers and global resellers. Prior to that he honed his business relationship skills as vice president of worldwide sales for Baker and Taylor Software and held management positions with Epson America and NCR Corporation.
Why Choose CDG
The CE and IT channels are complex, and difficult to navigate. Emerging technology innovators looking to bring their products or services to market are met with a confusing and time-consuming maze of processes, procedures and dead ends.
With Channel Direct Group as your partner, we put our channel experience and connections to work to simplify and accelerate the process – and increase your probability of a successful outcome. Clients ranging from emerging tech innovators to Fortune 500 leaders count on us to define, execute and manage their channel strategies in an efficient and cost effective way.
CDG is distinguished among channel consultants by our well-rounded experience. Not only are we a great team to work with, we’re well-versed and well-connected in the world of the CE and IT channels.
Market Expertise
We travel with equal ease in the consumer and enterprise worlds. Our extensive experience enables us to successfully guide CE and enterprise IT companies through the appropriate maze of US and worldwide channel opportunities to best serve their needs and objectives.
Our experience, connections and drive deliver success in:
- Retail, eCommerce and brick & mortar channels
- Emerging consumer electronics products
- Mobile devices and accessories
- Watches and other wearable tech
- Value Added Resellers, National Solution Providers, & Distribution Channels
- Server, storage, networking & infrastructure
- Cloud computing
- Wireless & eLTE
- IaaS (Infrastructure as a Service)
Affiliated Partners
Channel Direct Group maintains affiliations with subject matter experts in key areas relevant to the CE and IT channel process. From legal assistance to logistics, our affiliated partners are channel savvy and experienced working with technology innovators.